The Importance of making a great first impression

- 10:09 am - August 28th, 2013

The Importance of making a great first impression

August 28, 2013 at 10:09 AM

It is always tempting for new businesses on a budget to go for the cheapest option when it comes to promotional material such as logos, business cards flyers etc, especially when starting out. I was talking to a client yesterday who is just starting out in two new businesses. This lady mentioned that because she is just starting out and does not have any clients yet, that she may only need a cheaper option and only a few with regards to business cards. I advised her that just because she is starting out does not mean she should compromise on the quality of her business cards. The potential clients that she aims for don't need to know that they may be among the first few and as long as she is professional and does a good job it does not matter how long she has been doing it for, whether it be a few days or many years.  

The advice I gave her sparked the idea for this post. I made me think about the overall presentation of a business and the impressions that it may give others. Whether a business has been running just a few days or for many years, it needs to portray a professional image. The industry it is in can also determine the image it portrays but even then those who take themselves seriously, and conduct themselves in an overall professional manner, will be the ones that are taken seriously. The impression a business gives follows through from the way they conduct themselves right through to their branding and promotional materials

 When going for an job interview you would hope to prepare yourself to give yourself the best opportunity to make a good impression in order to get the job. You would make sure everything is in order with personal grooming, being well rested and wearing appropriate clothes, whether it be a suit or a clean casual look, depending on the industry. You hopefully would not turn up to the job interview in a terrible state, un-groomed, hungover and wearing a dirty tracksuit or torn jeans. 


Winning potential clients is similar in the way that the first impressions you make are likened to a mini job interview. Even in less formal situations, when handing someone a business card or a flyer, it would be unprofessional if you handed over what looked like a homemade, photocopied piece of paper with your so called professional details on it. 


Your business is an investment and your promotional materials are often the first port of call when it comes to your business image. You need to promote your business so it is important that you invest in this process wisely. When you are handing over a business card, flyer, brochure or any other promotional material, you need to ask the question as to whether it is portraying the professional business image that you want to portray or is it a compromise for something else. 


Until Next Time



Tags: Business Cards First Impressions Business Tools Printing Materials
Category: Making a good first impression