When going for an job interview you would hope to prepare yourself to give yourself the best opportunity to make a good impression in order to get the job. You would make sure everything is in order with personal grooming, being well rested and wearing appropriate clothes, whether it be a suit or a clean casual look, depending on the industry. You hopefully would not turn up to the job interview in a terrible state, un-groomed, hungover and wearing a dirty tracksuit or torn jeans.
Winning potential clients is similar in the way that the first impressions you make are likened to a mini job interview. Even in less formal situations, when handing someone a business card or a flyer, it would be unprofessional if you handed over what looked like a homemade, photocopied piece of paper with your so called professional details on it.
Your business is an investment and your promotional materials are often the first port of call when it comes to your business image. You need to promote your business so it is important that you invest in this process wisely. When you are handing over a business card, flyer, brochure or any other promotional material, you need to ask the question as to whether it is portraying the professional business image that you want to portray or is it a compromise for something else.
Until Next Time